Octane AI Pricing: Is It Worth It? [2025 Review]

Octane’s pricing is pretty straightforward but can sneak up on you as you scale your e-commerce business.

This guide aims to clarify what’s included with each of Octane AI’s plans, how the cost will scale over time, potential surprises in the future, and more.

If you find Octane’s pricing too limiting, especially at high volumes, or need more than quizzes to help your brand grow, we’ll suggest modern Octane AI alternatives to consider, and why.

Let’s dive in ⤵️

Here’s the TL;DR

• Octane AI pricing increases with quiz engagement volume — not completions. You pay whether users finish the quiz or not.
• Premium features (like removing branding, advanced logic, and Klaviyo blocks) are locked behind higher-tier plans.
• Entry-level plan starts at $50/month for 200 engagements; high-volume plans can cost $5,000+/month.
• You must provide credit card info to start the 14-day free trial (available only after requesting a demo and installing via Shopify).
• The platform can be difficult for non-technical teams to set up, and implementation help often costs extra.
• Users report frustration with hitting engagement caps quickly, making low-tier plans feel limited.
• Alternatives like Big Sur AI offer performance-based pricing, faster setup, and more powerful AI experiences (like adaptive quizzes and AI sales agents).

Octane’s pricing plan: Summary

Octane’s pricing strategy is based on two factors:

1. Pricing increases as you get more quiz interactions on your site. For example, 200 quiz interactions will cost you $50/mo, and 200,000 interactions, $5,000/mo.
2. Some premium features are only available on the more expensive plans. For example, with the business plan, you can remove Octane’s logo from your quizzes or send Klaviyo emails to your responders.

Here’s what each plan can cost you:

Octane: $50/month, including 200 monthly engagements, unlimited quizzes, pop-ups, and email/SMS opt-in collection with basic integrations.

Octane Plus: It starts at $200/month for 1,500 engagements and includes advanced quiz logic, shareable results pages, custom CSS, A/B testing, and dynamic email templates.

Enterprise: It starts at $500/month for 4,500 engagements, including all Plus features, a dedicated account manager, managed services, and custom enterprise solutions.

💡 Very important note: Octane counts engagements, not completions. This means that each time someone interacts with a quiz, it counts as an engagement, whether they convert or not. Therefore, you can max out your engagements by having 200 people answer one question and leave your site, without buying anything.

Does it offer a free trial?

Octane AI provides a 14-day free trial for new users integrating the platform with their Shopify store. To activate the trial, you need to:

• Request a demo with Octane’s sales team by providing your information (view image below).

• Install Octane AI from the Shopify App Store.

• Provide valid credit card information through Stripe.

The trial period begins immediately after accepting a plan in Stripe. During the trial, you have full access to the selected plan's features, allowing you to evaluate the platform's suitability for your business needs.

After the 14-day trial, billing will commence automatically based on the chosen plan.

Pricing plan breakdown: Octane

How much does it cost?

Starting price → $50 USD per month for 200 monthly engagements.

Does it increase with volume?

Given that you do not need or use premium features (removing watermarks, email automation, etc.), Octane will cost more as you get more quix engagements. Example: $200 per month for 1,500 engagements. ⤵️

What’s included?

The plan is built for smaller businesses or early-stage stores that want to begin collecting zero-party data and personalizing customer experiences.

It includes:

• Unlimited quizzes: Build interactive product recommendation quizzes tailored to your catalog and customer needs.
• Pop-ups and opt-ins: Deploy email and SMS opt-in pop-ups that integrate directly with your ESP and SMS platforms.
• Basic integrations: Connect with tools like Klaviyo, Recharge, and Zapier to sync data and automate messaging workflows.
• Email/SMS opt-in collection: Capture contact information during quizzes or through standalone pop-ups to grow your marketing lists.
• Zero-party data collection: Gather valuable customer insights like preferences, pain points, and goals directly through quiz responses.
• Custom result pages: Show personalized product results based on quiz logic, improving conversion rates and product discovery.
• Simple branding controls: Customize quizzes and pop-ups with your brand’s colors and fonts for consistency with your site.

Limitations

✖️ Limited to 200 engagements per month

✖️ No advanced logic or branching in quizzes

✖️ No A/B testing or custom CSS options

✖️ No dedicated account support

✖️ Monthly pricing only

Pricing plan breakdown: Octane Plus

Octane AI – Octane Plus Plan

How much does it cost?

Starting at $200 USD per month for 1,500 monthly engagements.

Does it increase with volume?

Yes — pricing scales based on monthly quiz engagements. If you don’t need premium add-ons like Smart Copy or the Insights Analyst tool, you’ll still pay more as engagement volume grows. Example: $200 per month for 1,500 engagements. ⤵️

What’s included?

This plan is geared toward growing eCommerce brands looking to scale their personalization efforts with more flexibility and smarter targeting.

It includes:

• Advanced quiz logic branching: Ask deeper, more personalized questions and guide users through complex paths based on their answers.
• Custom result pages: Fully editable and brandable landing pages that display tailored product recommendations based on quiz responses.
• Custom CSS: Modify the look and feel of quizzes and pop-ups with custom styling for a pixel-perfect match to your brand.
• Advanced pop-up targeting: Show opt-in forms and quizzes to users based on behavior, location, page visits, and more.
• A/B testing: Test different quiz versions, pop-up styles, and targeting strategies to find what performs best.
• Klaviyo dynamic blocks: Automatically inject quiz answers and product recommendations into Klaviyo emails for hyper-personalized follow-ups.
• More monthly engagements: Designed to handle higher site traffic and interaction volume without disruption.

Limitations

✖️ Limited to number of engagements per pricing tier (e.g., 1,500/month for $200)

✖️ AI tools like Smart Copy cost extra

✖️ No dedicated account manager

✖️ Monthly billing only

Pricing plan breakdown: Enterprise

How much does it cost?

Starting at $500 USD per month for 4,500 monthly engagements.

How does volume affect price?

Pricing scales significantly based on engagement volume and any added custom solutions.

Octane’s public pricing only details costs up to 200,000 monthly engagements. Companies exceeding this limit will have to discuss their projected engagement volumes with their Octane AI account manager to get a custom price.

What’s included?

The Enterprise plan is designed for high-growth brands and larger teams that need premium support, customization, and the flexibility to run large-scale zero-party data strategies. It includes:

• All features from Octane Plus: Including advanced logic branching, custom CSS, pop-up targeting, A/B testing, and Klaviyo dynamic blocks.
• Dedicated account manager: Get hands-on guidance, onboarding support, and strategy recommendations from a named Octane AI expert.
• Custom implementations: Tailored quiz experiences, advanced integrations, and unique workflows developed for your store’s specific needs.
• Managed services: Access to Octane’s team to help with quiz creation, optimization, and ongoing maintenance.
• Higher engagement thresholds: Handle significantly larger audiences and higher traffic spikes with scalable infrastructure.
• Priority support: Faster response times and elevated support from the Octane AI team when technical or strategic questions arise. Quarterly business reviews: Regular check-ins to analyze performance and uncover new growth opportunities.

Limitations

✖️ Engagement-based pricing still applies (4,500/month included; additional usage may cost more)

✖️ AI tools like Smart Copy and Insights Analyst are not included by default

✖️ Custom solutions may come with added setup costs

✖️ High-volume pricing is opaque (unknown above 200,000 engagements)

What happens when limits are reached?

Reaching Octane’s plan limits automatically upgrades your plan and unlocks new capabilities.

For example, as you reach past 1,500 engagements per month, you’ll unlock the ability to set conditional branching quiz logic, sync quiz engagement data to Google Analytics, and all other features under the “Plus” plan.

Not forcing double price bumps for other plans’ features is a plus, but it comes at a downside for brands with smaller volumes 👇

If you reverse this, you’ll notice that brands with fewer than 1,500 quiz engagements must upgrade to Octane Plus if they want premium features like conditional branching logic.

Limiting key premium capabilities is a common complaint by Octane customers who don’t have the volume to unlock them organically ⤵️

This is a drastic comparison with popular alternatives like Big Sur AI, which offer not only tiered pricing models but also performance-based pricing.

Performance-based pricing = you only pay when Big Sur influences a sale.

Are there surprises at renewal?

Since Octane charges monthly, there are no surprises when renewing. The only unforeseen changes to the price you’ll be paying for Octane AI are if you unknowingly bust volume limits or knowingly request access to a feature reserved for a higher tier.

Are there implementation fees or additional costs?

Short answer: yes.

Detailed answer ⤵️

• Custom solutions will incur additional costs. Although Octane’s support team has received great customer reviews, implementation costs can outpace plan costs as you request custom solutions or need help implementing them.
• Octane AI is challenging for non-technical users, and most often requires implementation help from Octane’s team or contractors, which drives up the product’s initial price quite considerably.

💡 Almost all of Octane’s reviews below five stars mention how challenging and overwhelming the setup can be for non-technical users 👇

What are the top Octane AI alternatives?

Most brands that look for Octane alternatives do so for the same reasons:

• Octane AI’s pricing can get out of control at scale.
• The app is too painful for non-technical teams to manage.
• You need more capabilities (more than quizzes).

If that’s you, here are 7 of the top solutions with quiz capabilities (and more) ⤵️

💡 Read more: The 7 Best Octane AI Alternatives and Competitors (2025 Edition)

#1 Octane AI Alternative in 2025: Big Sur AI

Best for: AI-powered search and adaptive quizzes for product recommendations

Big Sur AI is a powerful, user-friendly alternative to Octane AI. It was built to help e-commerce brands boost conversions through AI-driven personalization.

Brands that use Big Sur AI can let customers ask questions, get intelligent product recommendations, or chat with an AI assistant that guides them through their shopping journey. Unlike Octane AI, Big Sur AI’s setup takes just one line of code and works across platforms like Shopify, BigCommerce, WooCommerce, and more.

Big Sur AI’s key features

• Adaptive AI Quiz Builder: Questions dynamically adjust based on previous answers, making every interaction feel personalized, especially useful in complex categories.

• AI Content Marketer: Use AI to automatically build high-converting landing pages for every SKU your brand has. Use AI landing pages to rank high on Google and AI searches.

Here’s an example 👇

• AI Sales Agent: An always-available, on-site assistant that answers questions, recommends products, and drives sales through natural, conversational interactions.

• Merchant Insights: Powerful analytics reveal conversion rates, funnel performance, top questions, and product bundling insights to help optimize your store.

How does Big Sur AI compare to Octane AI?

✅ Fast setup—launch your AI sales agent in under 5 minutes

✅ Rich insights to improve product pages and messaging

✅ Klaviyo integration for personalized follow-ups

❌ Fewer third-party integrations than Octane AI

Note: Although Big Sur AI is our product, we aim to provide objective reasoning as to why our solution is the most intuitive and powerful Octane alternative for teams looking to go beyond traditional quizzes.

Other Octane alternatives for e-commerce brands ⤵️

BigSur AI: Best for AI-powered search and adaptive quizzes to drive more site conversions

Aiden: Best for building automated ecommerce workflows to trigger personalized messaging

Manifest AI: Best for engaging dormant customers with proactive AI chat support and nudges

Quizell: Best for building personalized quizzes, forms, and surveys

Quiz Kit: Best for running A/B tests on Shopify stores

Convert Flow: Best for personalized marketing through automation across email and SMS campaigns

Digioh: Best for capturing website visitors’ data through forms and surveys

💡 Read more: The 7 Best Octane AI Alternatives and Competitors (2025 Edition)

Want to get started?

Octane AI is good for Shopify business owners who need a basic quiz builder.

If you want to build an in-person assistant-like experience in your online store, Big Sur AI outpaces Octane AI at a more predictable and performance-based price.

Book your demo today and test Big Sur AI on your store with one line of code ⤵️